Vietnamese Enterprises 2026 - Restructuring & Upgrading Core Competencies

Vietnamese Enterprises 2026 - Restructuring & Upgrading Core Competencies 

From the "Vietnam Domestic Market Report 2025" of Industry and Trade Publishing House, we draw a clear orientation for Vietnamese businesses in 2026:   

"Growth no longer comes from rapid expansion, but from platform quality and restructuring capacity."  

Therefore, to survive and be ready for the 2026-2030 period, businesses - especially SMEs, need to focus on  the following 4 strategic focuses: 

1️⃣ Restructure the operating model  
After a period of growth that relies heavily on individual efforts and short-term reflexes, businesses need to shift to a measurable - controllable - scalable operating model. The restructuring here is not a mere cut, but rather:  

• Clarify roles, processes, and responsibilities.  

• Reduce dependence on a single person.  

• Control costs and risks right from the structure.  

2️⃣ Standardize core competencies  
  Businesses need to clearly define the ability to create real value, from products and services to customer experience, and standardize those competencies into a repeatable system, rather than relying on personal experience.  

3️⃣ Selective investment in data, technology, and people  
2026 does not require businesses to follow all technology trends, but needs to invest in the right place:  

• It is necessary to rely on data for decision-making instead of emotion.  

• Apply technology to optimize operations.  

• People must have the ability to govern, not only the ability to execute.  

4️⃣ Ready for a more sustainable growth cycle  
Growth in 2026-2030 will put greater pressure on finances, systems and teams. An enterprise can only expand if:  

• Transparent cash flow.  

• Strict process.  

• The system is robust enough to withstand a larger scale.  

For Vietnamese businesses in 2026, the keyword for this year will be "Right and Enough". Businesses that restructure and standardize their platforms early will have more room for growth in the following years.  

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See the detailed market report here: https://dms.gov.vn/documents/d/guest/bc-ttnd-2025-pdf?fbclid=IwY2xjawPK6YJleHRuA2FlbQIxMABicmlkETE4UkZuZVJxbXp4QTd4UXc0c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHqPKXS-IRdJhBd4Iw8nj4ng93oJkdbWmVfr-f3Yt2WhCjJvTARlAUyV1BeLU_aem_XH6ZTVR1g4-wNlCge59eAg